AI Insights · Timothy · July 2022
Top 5 Virtual Fitness Programs in the UK: Q2 2022 Performance
Discover how the top 5 virtual fitness programs performed in the UK during Q2 2022, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2022, the top 5 virtual fitness programs in the United Kingdom demonstrated varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at their performance metrics.
Strava: Run, Bike, Hike saw a steady increase in weekly revenue, peaking at approximately $298K in mid-May. Weekly downloads also showed an upward trend, reaching 21.8K in the final week of June. Active users fluctuated, peaking at around 942K in early May but ending the quarter at 836K.
Fitbit: Health & Fitness experienced varied weekly revenue, with a notable peak of around $285K in the last week of June. Weekly downloads were relatively stable, averaging around 18K, while active users hovered around the 850K to 900K range throughout the quarter.
OS Maps: Walk, Hike, Run, Bike showed a consistent increase in weekly revenue, reaching approximately $175K in mid-June. Downloads spiked to 28.3K at the end of May, and active users saw a peak of around 55.5K during the same period.
Zwift: Ride and Run had stable weekly revenue, peaking at around $123K in early May. Downloads remained low, averaging around 800 per week, while active users fluctuated, ending the quarter at around 10K.
Courtney Black Fitness experienced a peak weekly revenue of approximately $143K in early April. Downloads were modest, averaging around 600 per week, and active users data was not available.
These insights are based on data from Sensor Tower. For more comprehensive analytics and trends, visit Sensor Tower.
